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Newhouse Alumna Star Zhou Leads Coke’s Olympics Ad Campaign in China
Just six years after graduating from the Newhouse School’s undergraduate program in advertising, Yishu “Star” Zhou ’10 is leading Coca-Cola’s Olympics advertising campaign in her native China. The campaign, which launched in May, was featured in AdvertisingAge and was chosen…
How Sunglasses Became Cool for the Summer
Sunglasses—the ultimate accessory in cool—became a necessity in the early 20th century with the advent of cars and more time to spend outside. They evolved into a statement of style.
The Olympics and Brand Management
As the 2016 Summer Olympics quickly approaches, media have reported that the United States Olympic Committee has informed businesses that are not official sponsors of the games, that they cannot reference any Olympic results, share or re-tweet anything from the…
Innovative Students, Professionals Sought for Hackathon Aug. 1 to Envision Products for Environmental Control
Targeting emerging opportunities for a new generation of innovative products in Central New York’s industry cluster in thermal and environmental controls (TEC), SyracuseCoE invites students and professionals to participate in “TEChack, a two-day hackathon on Aug. 1 and 2. SyracuseCoE…
Vir V. Phoha
Professor of Electrical Engineering & Computer ScienceJames Karman G’76 Devotes Career to Studying One of America’s Great Poets
James Karman G’76 found his passion as an undergraduate at Augustana College, and it has never left him. It is a passion for the poet Robinson Jeffers, not so well known today but hugely famous in the 1920s, ’30s, and…
Physicist Awarded Grant to Assess Authenticity of Gravitational-Wave Signals
A physicist in the College of Arts and Sciences has been awarded a major grant to continue the search for gravitational waves using the Laser Interferometer Gravitational-Wave Observatory (LIGO). Peter Saulson, the Martin A. Pomerantz ’37 Professor of Physics, is…
New Research Unveils how Former Presidential Candidates Failed to Harness Social Media
Jerry Robinson, a PhD candidate at the School of Information Studies (iSchool) and researcher with Illuminating 2016, a new project at the iSchool’s Center for Computational and Data Sciences ,tracking the Twitter and Facebook feeds of active presidential campaigns, writes…
Physicist Wins NSF Grant to Support Subatomic Particle Research
The National Science Foundation has awarded $160,000 to Matthew Rudolph, assistant professor of physics in the College of Arts and Sciences, to continue his work with the Large Hadron Collider (LHC) at CERN’s accelerator complex near Geneva, Switzerland. The two-year…
Economic Development Leader to Retire from Syracuse University
After nearly a decade serving the University and the Central New York region, Marilyn Higgins, vice president of community engagement and economic development, has announced her plan to retire from Syracuse University this summer. Following her retirement, Higgins will serve…