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Consumers Have Poor Understanding of Tracking Methods Used by Online Advertisers
A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications behind the information that advertisers gather. The…
Associate Professor Beth Egan Weighs in on TV Ratings for President Trump
“For special programming like this, networks usually go out to select advertisers prone to run in that type of programming … and solicit inventory,” says Beth Ellen Egan, an associate professor in advertising at Syracuse University’s Newhouse School. “They won’t run any advertiser in that type of programming without the advertiser’s permission.”
A Better Way to Farm Algae
Scientists have long known of the potential of microalgae to aid in the production of biofuels and other valuable chemicals. However, the difficulty and significant cost of growing microalgae have in some ways stalled further development of this promising technology. Bendy Estime,…
The Life Path Of A Visionary: Christopher Gentile ’81
It may not be the final frontier, but with modern virtual reality technology, we can certainly “explore strange new worlds” and “boldly go where no man has gone before.” Today’s virtual reality can trick our minds into believing that we…
Spring Career Week Begins Monday
The 2017 Spring Career Week begins Monday, Jan. 30, and continues with events through Wednesday, Feb. 1. This year, students will have opportunities to meet and network with 200 employers looking to connect with students from every major and college….
Sportscaster Dave O’Brien ’86 Treasures Chance to Live His Dream
Dave O’Brien ’86 often fell asleep listening to radio broadcasts of his beloved Boston Red Sox, typical behavior for a sports-loving boy growing up in Massachusetts. Devoted baseball fans, O’Brien and his father, Robert, spent many afternoons watching the Red…
Tillman Scholars Applications Now Open
The application process for the Tillman Scholars program, which funds education for student veterans and spouses of veterans, will open Feb. 1. The scholarship honors Pat Tillman. In 2002, Tillman, a starting safety for the National Football League’s Arizona Cardinals,…
Alumni Release Album—on a Can of Beer
Musician and Newhouse School graduate Adam Ritchie ’03 was looking for a unique way to release the new album from his band, The Lights Out. Of course, digital and retro vinyl were options, but he and fellow Syracuse University graduate…
Former Syracuse Religion Scholar Huston Smith Mourned
Ten years after the renowned religion scholar Huston Smith left Syracuse University’s Department of Religion, he updated his popular book “The Religions of Man” (1958) to include a chapter on indigenous traditions. Smith, who died Dec. 30 at age 97,…