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Consumers Have Poor Understanding of Tracking Methods Used by Online Advertisers
A recent study published by researchers from the School of Information Studies (iSchool) reveals that the general public has a poor understanding of the workings of online behavioral advertising, and the privacy implications behind the information that advertisers gather. The…
Message to the Community from Chancellor Syverud
Dear Students, Faculty, and Staff: The United States government on Friday issued several executive orders. It is important for Syracuse University to reaffirm some of its key values that are implicated by these orders—and for the University to specify how…
Light Work Presents ‘The Gray Line’
Light Work is presenting “The Gray Line,” featuring the work of Kristine Potter, on view in the Kathleen O. Ellis Gallery at Light Work from through March 3. A reception and lecture with Potter will take place on Thursday, Feb….
Message From Chancellor Kent Syverud
Dear Students, Faculty, and Staff: The United States government on Friday issued several executive orders. It is important for Syracuse University to reaffirm some of its key values that are implicated by these orders—and for the University to specify how…
Climate Survey Results Subject of Wednesday Campus Conversation
The last of four Campus Conversation sessions on the SU Climate Assessment Survey will take place on Wednesday, Feb. 1, from 6-7 p.m. in Rooms 304 ABC in the Schine Student Center. Refreshments will be provided. For accommodation requests, email…
Associate Professor Beth Egan Weighs in on TV Ratings for President Trump
“For special programming like this, networks usually go out to select advertisers prone to run in that type of programming … and solicit inventory,” says Beth Ellen Egan, an associate professor in advertising at Syracuse University’s Newhouse School. “They won’t run any advertiser in that type of programming without the advertiser’s permission.”
What the Women’s Marches Meant: Reflections and Moving Forward
This panel featuring faculty and grad students from around SU will offer students a variety of ways to think about the meaning and significance of the Women’s Marches. It will be held Monday, Jan. 30, from 3-4 p.m. in 220…
King’s 1965 Speech in Sims Hall Still Inspires
For Fern Durand, one conversation last week turned a familiar corridor turned into something else. He was in the Shaffer Arts Building, walking past the SUArtGalleries, when a stranger approached him and asked if he knew this story: In 1965,…
Super Bowl has proven immune to ratings fatigue
Falk College faculty members talked to Reuters about the ongoing success of the Super Bowl for TV ratings “It has sort of become kind of a national holiday,” Rick Burton, professor of Sport Management at Syracuse University, told Reuters. “The…