Super Bowl has proven immune to ratings fatigue
Falk College faculty members talked to Reuters about the ongoing success of the Super Bowl for TV ratings
“It has sort of become kind of a national holiday,” Rick Burton, professor of Sport Management at Syracuse University, told Reuters. “The Super Bowl isn’t going to be the straw that breaks the camel’s back if it’s another blowout.”
Even with its ratings wobble industry experts expect the Super Bowl, as usual, to produce a whopping number. The only question is whether it will surpass the record high set in 2015 when New England beat Seattle.