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“Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT”
Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the Barron’s story “Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT.” Egan, an expert on advertising and consumer goods, discussed the how the advertising…
Burton authors “NCAA’s impending pay-for-play panic may be a cry for federal help”
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, authored the Sportico opinion piece “NCAA’s impending pay-for-play panic may be a cry for federal help.” Burton, an expert on sports marketing and management, explained the…
LaunchPad Hosts Hult Prize Competition
Syracuse University Libraries’ Blackstone LaunchPad will host the Hult Prize competition on Friday, March 4, from 2 p.m to 4 p.m, at the LaunchPad in Bird Library. The prestigious global business competition began as a partnership between the Hult Business…
Libraries Participating in Open Access Pilot
On Feb. 3, Syracuse University Libraries became a participating institution in the open access pilot agreement between NERL and Elsevier. Syracuse University Libraries is one of 13 NERL libraries, a consortium of America’s leading research institutions, participating in a novel…
‘Be the Change:’ María De Jesús G’11 on Educational Leadership, Making a Difference Beyond the Classroom
When María De Jesús G’11 was an undergraduate at Le Moyne College in Syracuse, she worked as a cashier at Nojaim’s Supermarket, once an anchor of the city’s Near Westside neighborhood. “My interest in leadership began there,” recalls De Jesús,…
Looming Longshoreman Strike Threatens Energy, Semi-Conductor Chips
Supply chain expert Pat Penfield, from Syracuse University’s Whitman School of Management, offers thoughts on the impact of a possible strike by port workers and what it might mean when coupled with current strain on the world’s supply chain of…
Lender Student Fellows Think Globally, Act Locally to Ease Struggles for Underrepresented Population
An interest in social as well as reproductive justice. A desire to deepen connections between a university and the community in which it’s located. Reducing the struggles of female refugees and their children. It’s true the current cohort of Lender…
Professor Awarded Honorary Doctorate for Contributions to Linguistic Theory, Turkish Linguistics
Jaklin Kornfilt, professor in the Department of Languages, Literatures and Linguistics (LLL), was awarded an honorary doctorate by the University of Cyprus for her contributions to theoretical and Turkish linguistics. The honorary doctorate is the highest honor conferred by the…
Can Putin achieve any of his objectives?
Syracuse University professor Brian Taylor, who specializes in Russian politics, says that it is hard to see Russian President Vladimir Putin achieving any of his goals in the current situation along the Russia/Ukraine border. “It’s hard to imagine Vladimir Putin…
Valentine’s Day Reminder: Your Friendships Are Important Too
With Valentine’s Day upon us, it’s easy to get caught up in the mass-marketed romance messages that are everywhere this time of the year. Abigail Caselli is a social psychology doctoral candidate at Syracuse University’s College of Arts and Sciences….