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Barron's

“Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT”

Tuesday, February 15, 2022, By Lily Datz
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advertisingConsumerscryptocurrencyNFTSuper Bowl

Beth Egan, associate professor of advertising in the Newhouse School, was quoted in the Barron’s story “Bud Light’s Super Bowl Ad Didn’t Do Much for Its NFT.” Egan, an expert on advertising and consumer goods, discussed the how the advertising world is changing as the cryptocurrency industry grows, particularly for large consumer corporations.

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