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Newhouse Partners with The Trade Desk to Teach Students about Data-Driven Digital Campaigns
An innovative advertising course at the Newhouse School, developed in partnership with The Trade Desk, a leading programmatic buying platform, is helping students master data-driven digital campaigns. Who’s Your Data? The Power and Promise of Big Data was taught this spring by…
Twitch Will Assist with New Newhouse Course in Esports and Media
This fall, the Newhouse School will launch an innovative new course called Esports & Media, which is the first university course of its kind. Developed in close collaboration with social video service Twitch, the course will explore the rapidly growing world…
INSCT Hosts State Board of Elections Cybersecurity Tabletop Exercise
On June 7 the Institute for National Security and Counterterrorism (INSCT) hosted one of a series of statewide exercises that focus on cybersecurity preparedness and response to threats to New York State election systems. These first-of-their-kind tabletop exercises are sponsored…
Professor Eunkyu Lee Comments on Roseanne’s Impact on ABC
Now that “Roseanne” will no longer be aired on ABC, ABC will lose a decent amount of money according to press. Eunkyu Lee, professor of marketing at the Martin J. Whitman School of Management, mentioned in the Refinery 29 article…
Kathrine Switzer’s Words of Wisdom from 2018 Commencement Speech
“Adversity can give you the greatest opportunity,” said Kathrine Switzer, Syracuse University alumna, and the first woman to run in the Boston Marathon in 1967. Switzer had the chance to give a commencement speech to SU’s graduating class. She went into…
Businesses, Consumers Should Prep Contingency Plan for Potential UPS Strike
The United Parcel Service could be facing one of its largest strikes in decades. The International Brotherhood of Teamsters, which covers roughly 260,000 UPS workers, reports the overwhelming majority of UPS members have given the green light to strike if…
Support Duck Race to End Racism
Double the “good feeling” when you simultaneously help two great causes. Buy Duck Race to End Racism raffle tickets from one of the Office of Multicultural Affairs’ nonprofit community partners until Saturday, June 9, and you’ll help support the programs…
James Brower, Professor of Earth Sciences for 33 Years, Dies
James Clinton Brower, 83, of Jamesville, passed away April 9 at his home. Born June 27, 1934, in New Rochelle, he was the son of Irving and Mavis Deans Brower. While growing up, he lived in many areas of the…
Invest Syracuse Progress: Syracuse University Launches Signature Hires Initiative
Syracuse University has launched a new Signature Hires Initiative to strengthen teaching and research capacity through the addition of 100 new faculty over the next five years. A critical component of the University’s $100 million Invest Syracuse: Advancing Academic Excellence…
4 Questions with Grand Canyon Excursion Trip Leader Julia Arsenault ’18
Students recently wrapped up a seven-day guided excursion to the Grand Canyon with the Recreation Services Outdoor Education Program. Julia Arsenault ’18 in the College of Arts and Sciences was the trip leader of the Grand Canyon excursion trip. During…