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Band on the Run: Syracuse University Brass Ensemble Soaks in Spirit of Bluegrass State
When James T. Spencer, director of the Syracuse University Brass Ensemble (SUBE), turned to accept the applause at the 2018 Great American Brass Band Festival (GABBF) in Danville, Kentucky, he joked to himself, “Now what do we do for an…
Digital Toy Catalog Makes More Sense for Today’s Retailers
Amazon has announced plans to publish a toy catalog this holiday season, similar to the former Toys “R” Us “Big Book.” According to reports, the Amazon catalog will be mailed to millions across the country and distributed at Whole Foods…
Could Prime Day 2018 Beat Previous Top Sales Day for Amazon?
Amazon has announced the date for Prime Day 2018, which will be its longest one yet – running for 36 hours straight starting on July 16 at 3 p.m. ET. Ray Wimer is an assistant professor of retail practice at…
What the Trump Administration Gets Wrong on Trade
The following essay was written by Jason Dedrick, a professor with Syracuse University’s School of Information Studies, Kenneth L. Kraemer with the University of California, Irvine and Greg Linden with the University of California, Berkeley. The Trump administration’s tariffs on China have…
Syracuse Awarded $1 Million Grant to Support Diversity, Inclusion in STEM
Syracuse University is a 2018 recipient of the Howard Hughes Medical Institute (HHMI) Inclusive Excellence grant, supporting diversity and inclusion in science education. The five-year, $1 million grant will fund the University’s Collaborative High-Impact Activities in Natural Science Education (CHANcE)…
Bye, Bye Sears. Is Shoppingtown Mall Next?
At the end of July 2018, Sears will no longer be a part of the Shoppingtown Mall. Due to this, it’s predicted that Shoppingtown Mall will suffer furthermore. Patrick Penfield, professor of supply chain practice at the Whitman School, told CNY…
Did Tariffs Affect the Great Depression?
Sen. Ben Sasse explains in PolitiFact how the current trade war is “dumb” and “a road we’ve already been down.” Now, the question is, is this true? According to the article it is, but the question is still up for debate….
New Pizza Restaurant to Open in Campus Food Courts
Diners in Goldstein, Kimmel and Schine food courts will notice a big change in both look and taste this summer. In response to feedback from students, Syracuse University Food Services is introducing The Tomato Wheel, an artisan pizza shop serving…
Newhouse Advertising Students Earn First Place in National Student Advertising Competition
A team of 13 Newhouse School advertising students was the big winner at the 2018 National Student Advertising Competition (NSAC), beating out teams from more than 140 others colleges and universities from across the country. This is the second time…
Newhouse Partners with The Trade Desk to Teach Students about Data-Driven Digital Campaigns
An innovative advertising course at the Newhouse School, developed in partnership with The Trade Desk, a leading programmatic buying platform, is helping students master data-driven digital campaigns. Who’s Your Data? The Power and Promise of Big Data was taught this spring by…