Amazon has announced plans to publish a toy catalog this holiday season, similar to the former Toys “R” Us “Big Book.” According to reports, the Amazon catalog will be mailed to millions across the country and distributed at Whole Foods stores.
Ray Wimer is an assistant professor of retail practice at Syracuse University’s Whitman School of Management. He says Amazon is filling the gap left in the toy retail marketplace with Toys “R” Us gone, but argues a digital catalog would make more sense for Target or Walmart rather than Amazon.
Wimer says:
“There is a gap in the marketplace for a toy retailer, especially in the holiday season. I am guessing many people who relied on Toy ‘R’ Us would also rely on layaway and wouldn’t have the resources to shop or buy online.
“The people who shop online already wouldn’t see the need for a print catalog, perhaps a digital catalog would work for them. Wal-Mart and/or Target would make more sense as they have a broader physical presence.”
To request interviews or get more information:
Daryl Lovell
Media Relations Manager
Division of Communications and Marketing
T 315.443.1184 M 315.380.0206
dalovell@syr.edu | @DarylLovell
820 Comstock Avenue, Suite 308, Syracuse, NY 13244
news.syr.edu | syracuse.edu
Syracuse University
Brad Horn is a professor of practice in public relations in the Newhouse School. It has been more than two months since sports—and life—came to an abrupt halt. The COVID-19 pandemic has been full of unknowns, but when it comes…
Devashish Mitra is a professor of economics and the Gerald B. and Daphna Cramer Professor of Global Affairs in the Maxwell School. Reviving the economy of India is not possible without restarting production, Mitra writes in an op-ed for The…
SAGE Publishing recognized a 2009 paper co-authored by Johan Wiklund, Al Berg Chair and Professor of Entrepreneurship, with a 10-year Impact Award for receiving the most citations over the span of a decade. Wiklund’s paper, “Entrepreneurial Orientation and Business Performance:…
Carl J. Schramm is a University Professor in the School of Information Studies and former president of the Ewing Marion Kauffman Foundation. COVID-19 has resulted in unemployment rates in America the likes of which haven’t seen since the Great Depression….
An innovative, interdisciplinary program focused on inclusive entrepreneurship and design is being offered for the 2020-21 academic year in a partnership of the Blackstone LaunchPad powered by Techstars (LaunchPad) at Syracuse University Libraries, the Taishoff Center for Inclusive Higher Education…
If you need help with your subscription, contact sunews@syr.edu.
