Professor Niederhoff’s research interests focus on the role of individual level human bias in decision making. She uses methodology from experimental economics and behavioral game theory as well as psychology to measure personal preferences and group dynamics. She then measures how those factors influence individual and team performance in supply chain contexts such as contracting, manufacturing, and inventory control in order to better understand the human element of supply chain decision making.
- Supply chain contracting
- Behaviors related to supply chain
- Supply chain management
- Behavioral operations
- Decision making in operations
- Group dynamics and worker effort