Sydney Bergan ’23 will cover the upcoming Summer Olympics in Paris as an audience editor for USA Today.
The internship that launched Sydney Bergan ’23 on a path to covering the upcoming Summer Olympics in Paris, France, started off on an unexpected trajectory.
As a junior at Syracuse University, Bergan landed an internship through the prestigious Dow Jones News Fund with McClatchy, but instead of serving as a reporter—which was her career ambition—Bergan was assigned to the digital media program as an audience engagement intern.
Bergan spent 10 days enhancing her digital media literacy skills at Arizona State University, taking curated stories and repackaging them for different audiences. From there, Bergan worked as an intern for The Charlotte Observer and The News & Observer. Before long, The Sacramento Bee hired her as an audience editor while she was still enrolled in classes at Syracuse. Now, she’s an audience editor for USA Today.
Being an audience editor was the perfect blend of content creation and newsworthiness. Bergan excelled by understanding how to create stories that resonate with audiences, and she enjoyed having conversations with people about what types of content they want to see.
Sydney Bergan
“I thought of myself as a reporter and I always knew I loved people and telling their stories,” says Bergan, who earned a magazine, news and digital journalism degree from the S.I. Newhouse School of Public Communications.
“But once I started, I just fell in love with the audience engagement work. I love the content creation and curation side of journalism. It allows me to be creative. I do a lot of content design for USA Today, coming up with stories that will reach our audiences wherever they’re looking for their content. I love looking at the analytics to see what stories, videos or graphics perform well and which ones don’t. It’s all so fascinating.”
Her next assignment will take her to Paris to create content around the Summer Olympics for USA Today. It’s a dream come true for Bergan.
“I love the Olympics. Always have. It’s crazy I’ll be covering the Summer Olympics! It just feels so surreal,” Bergan says. “I worked hard to get here, and I know I’ve got this, but there’s some imposter syndrome at play. This is a big deal. I’m working with journalists who have covered the Olympics many times before. I’m the new kid on the block and am just trying to learn as much as I can and soak it all in.”
Before she arrives in Paris, Bergan sat down with SU News to discuss her content strategy for the Olympics, the must-have interview or piece of content she’s hoping to create and the valuable lessons she learned on campus.
In the simplest terms, my job is to get eyes on articles and content in unique and creative ways through platforms like our website and our social media. We’re the behind-the-scenes people who use our news judgment and understanding of the platforms to determine where content will perform the best.
A lot of people say they feel they have more than enough content to consume out there, but they have a hard time breaking it down and understanding it. We do a lot in the social media video space through explainer posts on our Instagram and Facebook pages that help break down complex issues into the five things you need to know.
You don’t know what the big story is until you get there. I’ll be doing a lot of cultural content, showing the audience the sights and sounds of Paris during the Olympics. You have this iconic European city playing host to an iconic event. Part of my job is figuring out what people who aren’t there would want to see. What is it like to be in Paris while the Olympics are going on? What’s the food like? What’s the atmosphere? What are people talking about? What’s on the mind of the Olympians? Every day is going to be fun and exciting, and I’m ready to make videos and content that resonates with people.
If I could talk to [gymnast] Simone Biles or [swimmer] Katie Ledecky, sign me up! But they are obviously in high demand. I’m just really excited to see the venues and show our audience how integrated they are into the city. Beach volleyball is being played underneath the Eiffel Tower. Marathon runners are literally running through the city. Equestrian is happening at the Château de Versailles. There’s so many different, fascinating utilizations of this space and I just want to do it all.
News judgment. News judgment is very hard to come by, recognizing what deserves the spotlight. Those skills have been essential every day of my career and it all comes back to the years of training we had at Syracuse University and in the Newhouse School. The class activities where you identify the lead of a particular situation. Working as an editor for The Daily Orange, I was coming up with stories all the time. All that practice became muscle memory and now it’s part of my toolkit. Had I not spent all that time learning what a lead should look like and what is the most important news story of the day, I wouldn’t have that strong news judgment I have today.
