All Posts in #Olympics
The Controversy Over Olympic Sponsorships
Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, authored an op-ed for Sportico and was interviewed for the Voice of America story “As Activists Increase Pressure, Beijing Olympics Sponsors Remain Largely Silent.” Burton discusses the…
Sport Management Alumnus Helps Illuminate Olympic Athletes at Tokyo Games
The Tokyo Olympics brings together an untold number of stories of athletes and their struggles, determination and victories. Brian Meyer ’11 is helping bring those stories to light to their fans and to the world. Meyer is account director at…
Falk Researcher Discusses Impact of Olympics on Legacy of Sports Participation
The Tokyo Olympics will have a different vibe from other games. No fans in the stands will make for quiet venues. And what impact might that have on drawing young viewers into watching the games and participating in sports in…
“Professor of Sport Management on Tokyo Olympic Challenges.”
Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, was interviewed for the Bloomberg TV segment “Professor of Sport Management on Tokyo Olympic Challenges.” Burton, who served as the chief marketing officer for the U.S. Olympic…
Athlete, Activist Maya Moore Joins the Martin Luther King Jr. Virtual Event Series Jan. 27
The Syracuse University Department of Athletics and Hendricks Chapel will present a virtual conversation with athlete and activist Maya Moore on Wednesday, Jan. 27, at 8 p.m. ET on Zoom. Registration is free and open to all at mlk.syr.edu. A…
Olympics Buck Cord Cutting Trend for TV Viewing
As many begin to “cut the cord,” and avoid TV payments in favor of streaming, a new study has found that for this year’s Olympic Games, that trend is being bucked, with 78% of viewers choosing television over over online streams….
Olympic Sponsorships Will Start to Cost More
As the Olympics inch closer to returning to host sites in Europe and America, the price for sponsorships has been on the rise. The David B. Falk Endowed Professor of Sport Management Rick Burton was interviewed by Bloomberg Pursuits, saying…
How ’84 LA Olympics Opened Gates For 2028
As the prestige of hosting the Olympics has seemingly faltered in recent years, with some host cities, most severely Rio, falling into massive debt, trouble was on the horizon for the IOC in its decision making for the 2028 location….
Falk Professor Offers Insight about Los Angeles Hosting the 2028 Olympic Games
Rick Burton, David B. Falk Endowed Professor of Sport Management and former chief marketing officer for the U.S. Olympic Committee at the Beijing 2008 Summer Olympics, is available for expert commentary surrounding news that Los Angeles may be home to the…
For many viewers, the (sexist) games have indeed begun
Women watching the 2016 Summer Olympics have gone to social media to express sexist or uninformed opinions by broadcasters. “Social media and the internet have democratized communications globally. Everyone has a voice, no one needs a publisher,” said Dennis Deninger,…