All Posts in #Olympics
“Professor of Sport Management on Tokyo Olympic Challenges.”
Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, was interviewed for the Bloomberg TV segment “Professor of Sport Management on Tokyo Olympic Challenges.” Burton, who served as the chief marketing officer for the U.S. Olympic…
Athlete, Activist Maya Moore Joins the Martin Luther King Jr. Virtual Event Series Jan. 27
The Syracuse University Department of Athletics and Hendricks Chapel will present a virtual conversation with athlete and activist Maya Moore on Wednesday, Jan. 27, at 8 p.m. ET on Zoom. Registration is free and open to all at mlk.syr.edu. A…
Olympics Buck Cord Cutting Trend for TV Viewing
As many begin to “cut the cord,” and avoid TV payments in favor of streaming, a new study has found that for this year’s Olympic Games, that trend is being bucked, with 78% of viewers choosing television over over online streams….
Olympic Sponsorships Will Start to Cost More
As the Olympics inch closer to returning to host sites in Europe and America, the price for sponsorships has been on the rise. The David B. Falk Endowed Professor of Sport Management Rick Burton was interviewed by Bloomberg Pursuits, saying…
How ’84 LA Olympics Opened Gates For 2028
As the prestige of hosting the Olympics has seemingly faltered in recent years, with some host cities, most severely Rio, falling into massive debt, trouble was on the horizon for the IOC in its decision making for the 2028 location….
Falk Professor Offers Insight about Los Angeles Hosting the 2028 Olympic Games
Rick Burton, David B. Falk Endowed Professor of Sport Management and former chief marketing officer for the U.S. Olympic Committee at the Beijing 2008 Summer Olympics, is available for expert commentary surrounding news that Los Angeles may be home to the…
For many viewers, the (sexist) games have indeed begun
Women watching the 2016 Summer Olympics have gone to social media to express sexist or uninformed opinions by broadcasters. “Social media and the internet have democratized communications globally. Everyone has a voice, no one needs a publisher,” said Dennis Deninger,…
Viewing Event for 2016 Rio Olympics Opening Ceremony
Watch the colorful pageantry and catch all your favorite international athletes—and your favorite Orange competitors—at a campus viewing party for the Opening Ceremony of the 2016 Rio Olympics. The campus community is invited to watch the ceremony beginning at 6:30…
Nine Current and Former Athletes, Coaches to Participate in Olympics
Participants include basketball players Carmelo Anthony and Michael Gbinije, rower Natalie Mastracci, field hockey player Alyssa Manley, heptathlete Uhunoma Osazuwa and track & field athletes Flings Owusu-Agyapong and Katie Zaferes.
Russia’s track and field team banned from the Olympics: “An Enormous Setback”
Professor of Sport Management at Syracuse University’s Falk College Rick Burton reacts to the news that the Russian track and field team has been banned from competing in the 2016 summer Olympics. Burton is the former chief marketing officer for…