“The long game: COVID changed the way we play, watch, cheer”

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was quoted in the Associated Press story “The long game: COVID changed the way we play, watch, cheer.” Deninger, an expert on sports television and media, believes that the sports media industry will not ever return to its old model of sending coverage steams to every game, as it is no longer financially viable. However, he says it will come at a cost, as “the broadcast product cannot help but be diminished if those who we as fans count on to be our eyes and ears at an event are not there.”