All Posts in #Sports
“Will sports marketing become a victim of the pandemic.”
Dennis Deninger, professor of practice in Falk College and the Newhouse School, was quoted in the Retail Wire story “Will sports marketing become a victim of the pandemic.” Deninger, who served as the founding director of the sports communications graduate…
Alumni Broadcasters Discuss Major League Baseball’s Return
Major League Baseball will be the first of the four major North American team sports to return to the playing field since COVID-19 struck when the season begins Thursday. Kevin Brown ’11 and Rob Ford ’01 discuss covering baseball during a pandemic, the new…
“Would resuming or halting the NBA season help the league’s efforts to fight racial inequality?”
African American Studies Department Chair and Associate Professor Herb Ruffin was interviewed by USA Today for the article “Would resuming or halting the NBA season help the league’s efforts to fight racial inequality?” The article weighs whether NBA players should…
Syracuse All-time Leading Rusher Joe Morris Named ACC Football Legend
School rushing king Joe Morris has been selected as Syracuse University’s representative in the 2019 ACC Football Legends Class, the Atlantic Coast Conference announced on Wednesday, Oct. 23. Morris will join 13 other greats as honorees during the ACC Night of Legends…
Key To Betting The Kentucky Derby Is To Have Fun, Says Falk Sports Economist
The 145th running of the Kentucky Derby will take place on Saturday, May 4 in Louisville, Kentucky. Rodney Paul is a sports economist and professor at the Syracuse University David B. Falk College of Sport and Human Dynamics. Paul says:…
Reebok Advertising Mixes Sport and Fashion
Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.” In a statement about the ad, Burton said that “it’s very…
NPR Asks if Sports Can Make a City
Rick Burton, Endowed Professor of Sport Management in the David B. Falk College of Sport and Human Dynamics, was interviewed on the NPR show 1A for the episode “Can Sports Make a City?” In the NPR episode, Burton provides some of his…
USA Gymnastics Under Fire – Falk Sport Management Professor Weighs In
Rick Burton, the David B. Falk Endowed Professor of Sport Management in Falk College, was a guest for the Bloomberg podcast “USA Gymnastics Under Fire; Hear the NCAA’s Side.” Burton joined Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss…
How to cater sports programming to the 21st century fan
John Wolohan, professor of sports law, talks to China Daily on how television executives need to think outside the box when it comes to delivering sports content to consumers. “With fewer viewers watching traditional television, sports properties need to focus…
Conservative Views in Sporting World
With the anthem protests at the forefront, politics and sports may have never been so intertwined. For the Washington Post, Maxwell School and Political Science Professor Emily Thorson wrote of this clash, and how the conservative nature of the sporting…