Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Retail Wire

“Will sports marketing become a victim of the pandemic.”

Monday, November 23, 2020, By Lily Datz
Share
MarketingSports

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was quoted in the Retail Wire story “Will sports marketing become a victim of the pandemic.” Deninger, who served as the founding director of the sports communications graduate program in the Newhouse School, says the pandemic has greatly affected how people watch sports, as so many televised seasons were cancelled. “In the first six months of 2020, Netflix added 5.2 million new homes subscribing in the United States and brought their total to almost 73 million. They don’t have any sports. Regardless of how your schedule has been upended, you can watch what you want when you want and escape into fiction,” says Deninger.

 

Read Full Article
  • Faculty Experts
  • Dennis Deninger

  • Recent
  • Drama Department to Virtually Present New Theatrical Work Inspired by University’s 150th Anniversary
    Saturday, January 23, 2021, By Erica Blust
  • Professor Rahman Awarded Google Grant to Engage Underrepresented Students in Computing Research
    Saturday, January 23, 2021, By Alex Dunbar
  • Special Collections Research Center Launches Latin American 45s Digital Collection
    Saturday, January 23, 2021, By Cristina Hatem
  • VPA Faculty to Present World Premieres at Society for New Music Concert Jan. 31
    Saturday, January 23, 2021, By News Staff
  • ‘Democracy on Trial: Can We Save It?’
    Friday, January 22, 2021, By News Staff

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2021 Syracuse University News. All Rights Reserved.