“Will sports marketing become a victim of the pandemic.”

Dennis Deninger, professor of practice in Falk College and the Newhouse School, was quoted in the Retail Wire story “Will sports marketing become a victim of the pandemic.” Deninger, who served as the founding director of the sports communications graduate program in the Newhouse School, says the pandemic has greatly affected how people watch sports, as so many televised seasons were cancelled. “In the first six months of 2020, Netflix added 5.2 million new homes subscribing in the United States and brought their total to almost 73 million. They don’t have any sports. Regardless of how your schedule has been upended, you can watch what you want when you want and escape into fiction,” says Deninger.