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CNBC

Reebok Advertising Mixes Sport and Fashion

Wednesday, March 20, 2019, By Sean Dorcellus
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Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.”

In a statement about the ad, Burton said that “it’s very difficult to be everything to everybody. While it is an exciting piece of film-making that grabs your attention, the ad does not make a sports performance claim nor a fashion claim nor does it articulate a brand benefit.”

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