Reebok Advertising Mixes Sport and Fashion

Rick Burton, David B. Falk Endowed Professor of Sport Management, was interviewed by CNBC for the story “Reebok aims to change perceptions with ad that mixes sport and fashion.”

In a statement about the ad, Burton said that “it’s very difficult to be everything to everybody. While it is an exciting piece of film-making that grabs your attention, the ad does not make a sports performance claim nor a fashion claim nor does it articulate a brand benefit.”