How to cater sports programming to the 21st century fan

John Wolohan, professor of sports law, talks to China Daily on how television executives need to think outside the box when it comes to delivering sports content to consumers.

“With fewer viewers watching traditional television, sports properties need to focus on new digital and immersive products to reach new audiences and deepen spectator engagement,” said Wolohan, professor of sports law at Syracuse University in New York.