School of Information Studies Associate Professor Lu Xiao has been recognized for research that employs multiple methodologies to examine the factors surrounding a comment’s persuasive power on social media, and the ability of those comments to change viewpoints that have…
iSchool and Whitman School Welcome First Cohort of Students to Online Program in Applied Data Science
The School of Information Studies (iSchool) and the Martin J. Whitman School of Management together welcomed the first cohort of students to the online master’s program in Applied Data Science. The new online offering teaches an interdisciplinary curriculum developed by both schools, helping students apply analytical concepts and real-world insights within their professional careers.
More than 60 students are currently enrolled in the program, representing 23 states across the U.S., including California, Texas and Colorado, among others. The online program provides a unique level of flexibility which allows students across the country to advance their careers without the need to relocate. The average age of students is 35 and they bring, on average, 11 years of work experience in a wide range of industries including aerospace, broadcasting, education, finance, healthcare and pharmaceuticals.
“I have worked in advertising for more than six years, and there’s already been a tremendous change in the industry. Digital ads and social media campaigns are becoming increasingly more data-driven, and modern marketing managers are now expected to analyze and prove true ROI for their campaigns,” says Corey Lucero, a director of advertising strategy and Oklahoma City-based student. “Since the first day of classes, I’ve been able to apply new skills and theoretical knowledge to my professional role. I look forward to continuing my path in this program while gaining the tools needed to help brands become more competitive in the modern marketing era.”
Students meet weekly through live online sessions and complete immersive course content between classes, accessible both online and offline, on computers and mobile devices from any location. The program is taught by esteemed Syracuse faculty, utilizing an interdisciplinary curriculum focused on data capture, management, mining and analysis skills.
For more information about the program, visit datascience.syr.edu.