Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Las Vegas Sun

Did Foley get the name right? Depends on a lot more than local appeal, experts say

Tuesday, November 29, 2016, By Ellen Mbuqe
Share
facultyFalk College of Sport and Human DynamicsSports

The Vegas Golden Knights will play their first game in the National Hockey League next season without the full moniker of the city in which they reside.

“I get why they did it,” Patrick Walsh, assistant professor of sport management at Syracuse University, said. “If you look at the name, if it would have been Las Vegas Golden Knights, that would have been an extremely long team name for a brand. From a branding perspective, you always want your name to be short and memorable, so I think that’s the strategy they’re looking for. The longer you get with that name, the more difficult it is to license that name.”

Read Full Article
  • Faculty Experts
  • Patrick Walsh

  • Recent
  • Celebrating Karen Davis’s Impact and Legacy
    Friday, December 1, 2023, By Kwami Maranga
  • Hendricks Chapel to Ring in the Season with ‘Horns and Harmonies’ Dec. 17
    Friday, December 1, 2023, By News Staff
  • Rachel Steinhardt Awarded NSF Grant to Study Brain Chemistry
    Friday, December 1, 2023, By News Staff
  • From Quad to Commission: Kristen Northrop Reflects on Raising 2 U.S. Army Officers at Syracuse University
    Friday, December 1, 2023, By Charlie Poag
  • Hon. James E. Graves Jr. G’80, L’80 Will Be the College of Law’s 2024 Commencement Speaker
    Friday, December 1, 2023, By Robert Conrad

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.