Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
STEM
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
STEM

Four Things to Watch for on Social Media During Tonight’s Debate

Monday, September 26, 2016, By News Staff
Share
Research and CreativeSchool of Information Studies
graphic

Jenny Stromer-Galley, an associate professor in the School of Information Studies, wrote about what to expect on social media during tonight’s debate.

Jenny Stromer-Galley, a professor in the School of Information Studies, director of the Center for Computational and Data Sciences, and author of “Presidential Campaigning in the Internet Age,” wrote about what to expect on social media during tonight’s debate for the Infospace blog, the official blog of the iSchool. Read her post below:

The first presidential debate is the Super Bowl of the long campaign season. The candidates’ performance will set the tone for the next week as the news media declares a winner, and the public contemplates who they want to be the next president.

The Illuminating 2016 project has been watching this campaign from the beginning. Our social media analysis of the campaign suggests these four things to watch for in tonight’s debate.

1. Twitter has been working with the Commission on Presidential Debates (CPD) to develop official hashtags, which will be #debates and #debates2016.

Twitter has been listening on their platform for comments and questions. We will likely hear the journalists ask a question or two from Twitter users.

And be prepared for Twitter to provide their own “social listening” metric of the volume of talk about the two major party candidates, Donald Trump and Hillary Clinton. This volume of talk will likely be referenced by journalists and pundits as they speculate about who won the debate.

Be skeptical. Social media companies don’t make public the methods they use to generate that metric. Check out our own social listening measure of talk on Twitter about the candidates, which provides users a clear understanding of how we measure volume of talk about the candidates.

2. Jill Stein, the Green party candidate, and Gary Johnson, the Libertarian Party candidate, have both been denied access to the debate stage for failing to poll at 15%.

Jill Stein’s campaign is planning a major protest at Hofstra University where the debate will be held with some intention to be arrested. Gary Johnson garnered 1 million signatures to petition the Commission on Presidential Debates (CPD) to allow him to debate. For his part, he isn’t urging major protests.

During the debate, be prepared for both third party candidates’ supporters to be active on Twitter using the debate hashtag (now with its own emoji!) to protest  their candidate’s absence and to counter the major party candidates’ messages with their own take on policy.

3. In the primary debates, Donald Trump’s campaign only took to Twitter or Facebook after the debate was over.

Conversely, Hillary Clinton’s campaign frequently posted to social media while Clinton was on the debate stage, highlighting quotes and reinforcing her positions, even going so far as to create infographics and visuals to help her messages get more attention.

Strategically, campaign staff use social media on behalf of the candidate to try and shape the way the public and the news media interprets the debate. They also post to social media to reinforce messages the candidate is making on the debate stage. They use their social media accounts to fire up their base as well and mobilize them to further amplify the campaign message.

Trump’s campaign missed that strategic moment during the primary debates. We expect his campaign staff won’t pass up the opportunity this time. Be prepared to see messages that mimic Trump’s unique communication style while also doing what the other candidates do on social media.

4. Expect to see an uptick in negative messages during and after the debate.

We already know that Clinton is more negative than Trump on social media. Expect to see both candidate’s negatives jump.

This isn’t necessarily a bad thing, though. When the candidates attack each other’s records and policy positions, the public gets to learn more about their policy positions (or lack of). Now is when that small segment of undecided swing voters will pay attention and contemplate which candidate will best sere their interests and that of the country. For that reason, debates are an important aspect of the campaign process because people learn more about the candidates.

Tonight’s debate is the first of the three encounters that Clinton and Trump will have. Next week, Vice President candidates Mike Pence and Tim Kaine will debate on October 4. Trump and Clinton will debate again on Sunday, October 9, and Wednesday, October 19.

In addition to Twitter’s #debates hashtag, our Illuminating 2016 team at the iSchool will be live-tweeting the debate using the hashtag #Illuminating2016 and analyzing how campaigns will be using social media for strategic communication during tonight’s debate.

  • Author
  • Faculty Experts

News Staff

  • Jennifer Stromer-Galley

  • Recent
  • Libraries Innovation Scholar Launches Utopia, a Transparent Beauty Brand
    Friday, June 6, 2025, By News Staff
  • Ian ’90 and Noah Eagle ’19 Share a Love of Sportscasting and Storytelling (Podcast)
    Thursday, June 5, 2025, By John Boccacino
  • Blackstone LaunchPad Founders Circle Welcomes New Members
    Thursday, June 5, 2025, By Cristina Hatem
  • Japan’s Crackdown on ‘Shiny’ Names Sparks Cultural Reflection
    Tuesday, June 3, 2025, By Keith Kobland
  • The Milton Legacy: Romance, Success and Giving Back
    Monday, June 2, 2025, By Eileen Korey

More In STEM

Rock Record Illuminates Oxygen History

Several key moments in Earth’s history help us humans answer the question, “How did we get here?” These moments also shed light on the question, “Where are we going?,” offering scientists deeper insight into how organisms adapt to physical and…

What Can Ancient Climate Tell Us About Modern Droughts?

Climate change is reshaping the global water cycle, disrupting rainfall patterns and putting growing pressure on cities and ecosystems. Some regions are grappling with heavier rainfall and flooding, while others face prolonged droughts that threaten public health, disrupt economies and…

University’s Dynamic Sustainability Lab and Ireland’s BiOrbic Sign MOU to Advance Markets for the Biobased Economy

This month at the All Island Bioeconomy Summit held in Co. Meath, Ireland, it was announced that BiOrbic, Research Ireland Centre for Bioeconomy, comprising 12 leading Irish research universities in Ireland, signed a joint memorandum of understanding (MOU) with the Dynamic Sustainability…

Professor Bing Dong Named as the Traugott Professor of Mechanical and Aerospace Engineering

The College of Engineering and Computer Science has named Bing Dong as the Traugott Professor of Mechanical and Aerospace Engineering. This endowed professorship is made possible by a 1998 gift from the late Fritz Traugott H’98 and his wife, Frances….

Physics Professor Honored for Efforts to Improve Learning, Retention

The Department of Physics in the College of Arts and Sciences (A&S) has made some big changes lately. The department just added an astronomy major approved by New York State and recently overhauled the undergraduate curriculum to replace traditional labs with innovative…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.