Sidney “Sid” Lerner ‘53, alumnus of Syracuse University and benefactor of the Maxwell School’s Lerner Center for Public Health Promotion, has passed away. During his career, the legendary advertising executive represented such well-known brands as Maxwell House and Texaco, and…
Professor of Sport Management Rick Burton Offers His Thoughts on Final NASCAR Race for Jeff Gordon
Professor of Sport Management at Syracuse University’s Falk College Rick Burton offers his thoughts on the final NASCAR race for driver Jeff Gordon:
“Jeff Gordon was really the driver that initiated the transition from regional “good ol’ boy” Southern stock car racing and helped turn NASCAR into a national sports property. Gordon helped bridge NASCAR from an era featuring drivers like Richard Petty, Bobby Allison and Cale Yarborough to the NASCAR we know today.
Gordon was hugely influential in helping America bring new perceptions to the sport.”
Professor Burton is available for interview. Contact him via email at email@example.com or 315-443-9633.