Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Newhouse students win first place in national water conservation PR competition

Thursday, April 22, 2010, By News Staff
Share
Newhouse School of Public CommunicationsStudentssustainability

A team of three students from Hill Communications, a student-run public relations agency in Syracuse University’s S.I. Newhouse School of Public Communications, recently placed first in Kohler’s Save Water America campaign competition.

Their winning campaign proposal, “Play Your Part: Every Drop Counts,” targets children and their parents in an effort to encourage water conservation awareness and promote Kohler’s Water Conserving product sales, including Kohler’s High-Efficiency Toilets (HET). The competition was administered by the Public Relations Student Society of America.

Members of the first-place team are Megan Woods, a senior public relations and psychology dual major; Laura Foti, a freshman public relations and international relations dual major; and Kayla Burgos, a senior public relations major.

The team’s winning proposal is for an event marketing campaign aimed at building awareness and support for Kohler’s Save Water America campaign. “With just 3 percent of the Earth’s water being fresh water, the mission of our campaign is to educate children and their parents that everyday actions can and do make a difference in water conservation,” says Woods, who served as team manager. Ultimately, the campaign hopes to raise awareness of the importance of encouraging sustainable consumption and behaviors that are eco-friendly.

Woods and the rest of the team partnered with the Onondaga County Resource Recovery Agency to help execute the Rosamond Gifford Zoo’s Party for the Planet celebration on April 17. The event helped interested children and their parents learn about fun ways to conserve water. The team created a coloring book, distributed to children during the event, that served as an additional learning tool about water conservation. The team also produced a viral video (viewable on YouTube) illustrating small ways people can help the environment.

The team also won $10,000 worth of Kohler HET toilets, to be installed in a campus building (yet to be determined) and an all-expense-paid trip to Kohler’s headquarters in Kohler, Wis., where they will meet with Kohler’s marketing and communications executive team. Each team member also received water conservation products, and a $500 award was given to SU’s PRSSA chapter.

“I think what attracted Kohler to our campaign was that it was different, and it took an approach that included working with local organizations and causes that are sustainable,” Woods says.

  • Author

News Staff

  • Recent
  • June 30 Deadline Set for Fiscal 2023 Year End Business
    Wednesday, May 31, 2023, By News Staff
  • DPS Accepting Sign-Ups for R.A.D. Summer Session
    Wednesday, May 31, 2023, By Alex Haessig
  • Syracuse Stage Adds 2 Musicals to 50th Anniversary Season
    Wednesday, May 31, 2023, By Joanna Penalva
  • Supporting, Advocating for Trans Youth Will Help Them Thrive As Adults
    Friday, May 26, 2023, By Daryl Lovell
  • From Print to the Big Screen, Works by Creative Writing Faculty and Alumni Receive International Acclaim
    Friday, May 26, 2023, By News Staff

More In Media, Law & Policy

From Generation to Generation: Doing Well by Doing Good

The arrival of Michael Wohl ’72, L’75 on the campus of Syracuse University in the late 60s was inevitable. After all, his father and mother were proud alumni who literally placed a fraternity pledge pin in his bassinet. But it…

‘Infodemic’ Reporting Project Investigates Impact of Scams, Disinformation

The rise of scams and disinformation and its impact on society and daily life are the focus of a comprehensive reporting project produced by Newhouse School students. “Infodemic” includes more than 30 stories packaged with photos, videos, illustrations, audio, data…

A&S Graduate Student Advocates for Access to Unsanitized History of Kenya and Beyond

Joy Nyokabi Karinge was home in Kenya when she discovered that her grandfather had been tortured, detained and disenfranchised by the British for his part in the Mau Mau war in Kenya, a Kenyan revolt against British colonial rule in…

Comparing Voter ID Laws in the US and UK With Gretchen Coleman ’22 on the ‘’Cuse Conversations’ Podcast

There Gretchen Coleman ’22 was, enjoying a private tour of the House of Lords, the second chamber of the United Kingdom (U.K.) Parliament, that was led by a peer, a member who was passionate about election reform. The topic is…

Screenwriter and Faculty Member Keith Giglio to Recount Navigating Cancer Diagnoses and Hollywood at Impact Symposium

The idea behind Keith Giglio’s presentation at the Spring Newhouse Impact Symposium came to the associate professor while he was lying in a gurney at Upstate University Hospital. A screenwriter who teaches in the television, radio and film program, Giglio…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2023 Syracuse University News. All Rights Reserved.