Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Saatchi & Saatchi S global CEO Adam Werbach to visit campus Nov. 12

Wednesday, October 28, 2009, By Wendy S. Loughlin
Share
sustainability

WerbachAdam Werbach, global CEO of Saatchi & Saatchi S, will visit the Syracuse University campus on Thursday, Nov. 12, as a guest of the S.I. Newhouse School of Public Communications and the Sustainable Enterprise Partnership, led by the Martin J. Whitman School of Management, the SUNY College of Environmental Science and Forestry and the Syracuse Center of Excellence in Environmental and Energy Systems. He will speak on “Strategy for Sustainability” at 6 p.m. in the Joyce Hergenhan Auditorium in Newhouse 3. His talk is free and open to the public. Parking is available in SU pay lots. His talk will be covered live at http://newhousebeta.syr.edu.  

Werbach is widely known as one of the foremost experts in sustainability strategy. In 1996, at age 23, he was elected the youngest-ever president of the Sierra Club, the oldest and largest environmental organization in the United States. Since then, Werbach has declared environmentalism dead, built and sold three companies, and merged with global ideas company Saatchi & Saatchi to create the world’s largest sustainability agency, Saatchi & Saatchi S. As its global CEO, Werbach guides sustainability work from China to South Africa to Brazil, advising companies with nearly $1 trillion in combined annual sales, including Walmart, Procter & Gamble, General Mills and WellPoint. Werbach worked with Walmart to engage the company’s 1.9 million associates in its sustainability effort, creating the Personal Sustainability Project (PSP).

Twice elected to the International Board of Greenpeace, Werbach is a frequent commentator on sustainable business, appearing on networks including BBC, NPR and CNN, and shows ranging from the “The O’Reilly Factor” to “The Charlie Rose Show.” He is the author of “Strategy for Sustainability” (Harvard Business Press, 2009).

In his talk, Werbach will discuss how leading businesses are setting “North Star Goals”—which aspire to solve global human challenges while connecting an enterprise and its people to the forces of change—instead of traditional “BHAGs” (Big Hairy Audacious Goals) to guide their progress; how upstarts like Method Home are joining giants like Walmart in engaging their employees to innovate and reinvent from the bottom up; and how transparency is helping companies from Nike to Clorox radically improve their products and engage stakeholders to build their brand.

For more information about his talk, contact Brian Sheehan at (315) 443-9247 or bjsheeha@syr.edu.

  • Author

Wendy S. Loughlin

  • Recent
  • Student’s Mobile Upcycled Clothing Business Turns Trash Into Treasures
    Friday, August 22, 2025, By Diane Stirling
  • Q&A for “Will Work for Food,” a new book exploring labor and the food chain
    Friday, August 22, 2025, By Ellen Mbuqe
  • Chaz Barracks Fuses Art, Scholarship and Community in Summer Residency
    Thursday, August 21, 2025, By News Staff
  • Welcome Week 2025: What You Need to Know
    Tuesday, August 19, 2025, By Kathleen Haley
  • How Otto the Orange Spent Their Summer Vacation (Video)
    Tuesday, August 19, 2025, By News Staff

More In Media, Law & Policy

NASCAR Internship Puts Jenna Mazza L’26 on the Right Track to Career in Sports Law

A lifelong NASCAR fan, Jenna Mazza L’26 has a photo of herself at age 4 standing with legendary driver Jimmie Johnson’s diecast car. So, imagine her elation when she had the opportunity to take a photograph with Johnson himself this…

New $1M Gift to Build Bridges and Create Global Map to Enhance Democracies

With a new $1 million gift from The Reynolds Foundation, researchers at the Maxwell School of Citizenship and Public Affairs hope to create a new global map, one that provides a clear pathway to strengthening democracy and freedom throughout the…

Professor Anthony Adornato Trains Journalists in Kosovo Through Fulbright

For Associate Professor Anthony Adornato, a recent Fulbright experience brought him back to his journalism roots. The former television anchor and reporter returned from a three-week Fulbright Specialist experience in Kosovo, where he trained journalists at the country’s public service…

Syracuse University and University of Bergen Host Transatlantic Alliance for Law, Outreach and National Security Conference

The Syracuse University Institute for Security Policy and Law (SPL) and the University of Bergen Faculty of Law recently hosted a group of national security scholars from 16 universities and 12 states at the first Transatlantic Alliance for Law, Outreach…

After Tragedy, Newhouse Grad Rediscovers Her Voice Through Podcasting

When Erika Mahoney ’12 graduated from the S.I. Newhouse School of Public Communications, she had no idea that her journalism training would one day help her navigate the most devastating chapter of her own life. Today, the former National Public…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.