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CNBC
Rick Burton Weighs in on Who Won Super Bowl LI off the Field?
Monday, February 6, 2017, By Keith Kobland
“T-Mobile really presented Justin Bieber in a beneficial way for Bieber’s brand. They were on-point with their message in what their product would provide,” Rick Burton, David B. Falk Endowed Professor of Sport Management, Syracuse University, told CNBC.com via email.