Resource Library: Social Media / Social Networking
Social Media / Social Networking
Social Media vs. Traditional Media (Cision Navigator article by Peter Baron, Carbiner Communications)
Can We Develop Meaningful Metrics for Social Media (white paper) (PDF)
Listening 101: Tips to Integrate Social Media Into Your Day-to-Day Media Monitoring (white paper) (PDF)
It Ain’t Slander If It’s True. Reputation Management in a Social Networking Society (white paper) (PDF)
Social Media Lessons Learned in 2009: Early Adopters Share Tips As More Brands Prepare to Dive In (white paper) (PDF)
Effective Social Network and Micro-blog Management: What Every PR Professional Needs to Know” (white paper) (PDF)
Monitoring the Social Media Conversation: From Twitter to Facebook (white paper) (PDF)
Maximizing the Value of Your News: From Twitter to Google (white paper) (PDF)
Web 3.0 and the Semantic Web: What You Need to Know Today and Tomorrow About the New Environment (white paper) (PDF)
The Do’s and Don’ts of Creating an Effective Social Media Strategy (white paper) (PDF)
Traditional SEO and Beyond: Social Media Optimization (white paper) (PDF)
Integrating Marketing and PR for SEO Success (white paper) (PDF)
Gearing Up for Web 3.0: What Public Relations Practitioners Can Expect (white paper) (PDF)
“2009 Social Media & Online Usage Study” (white paper) (PDF)
Best Practices for Managing Multiple Brands on Facebook
2011 Social Media Marketing Industry Report
The Evolving Uses of Social Media
5 Powerful Ways to Use Twitter in Higher Education
The Five Most Important Metrics You Should Be Tracking on Facebook
The Facebook Marketing Update Spring 2011
Strategies for Effective Facebook Wall Posts: A Statistical Review
The CMO’s Guide to the Social Landscape (infographic)
How to Leverage Social Media for Public Relations Success
42 Rules of Social Media for Small Business
The Top 40 Fan Pages on Facebook as voted by Likeable
How to Build Better Social Media Campaigns
The 10 Immutable Laws of Web Video
Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel
From Prospect to Evangelist—Optimizing Relationships with Social Media
Top 5 Facebook Case Studies from 2010
Air Force Web Posting Response Assessment (infographic)
30 Days to 3,000 Facebook Fans
Social Media Success Series: Tips & Best Practices for Businesses & Communicators
Facebook and Admissions: A Closer Look at How College Admission Offices Use Facebook
Facebook Pages Guide: 10 Tips for Creating Effective Branded Pages
Better Business Blogging in 2011
Monitor and Engage: How to Win Friends and Influence Audiences in the Age of Conversation
Online Marketing Opportunity Report: Social Media, Blog, and Search Engine Activity by Industry
Social Media Execution: The Journey
Sample Social Media Tactical Plan
Using Social Media for Lead Generation
Collective Wisdom: Some free-thinking about social media as we enter the first decade
The Science of Twitter: How to get more followers and ReTweets
Social media triage (infographic)
PR Monitoring & Measurement Software Buyer’s Guide
The Social Media Effect (infographic)
The “Revised” Social Media Effect (infographic)
Who’s Using Twitter & How They’re Using It (infographic)
When Social Media Attacks! (infographic)
10 Levels of Intimacy in Today’s Communication (infographic)
A Strategic Approach to Using Twitter (infographic)
How Do I Respond to That?: The Definitive Guide to Facebook Publishing & Moderation
The 5 Tools for Effective Facebook Marketing
Mastering Public Relations in Social Media
Listen. You Can’t Answer the Questions You Don’t Hear.