Resource Library: Social Media / Social Networking

Social Media / Social Networking

Social Media vs. Traditional Media (Cision Navigator article by Peter Baron, Carbiner Communications)

Can We Develop Meaningful Metrics for Social Media (white paper) (PDF)

Listening 101: Tips to Integrate Social Media Into Your Day-to-Day Media Monitoring (white paper) (PDF)

It Ain’t Slander If It’s True. Reputation Management in a Social Networking Society (white paper) (PDF)

Social Media Lessons Learned in 2009: Early Adopters Share Tips As More Brands Prepare to Dive In (white paper) (PDF)

Effective Social Network and Micro-blog Management: What Every PR Professional Needs to Know” (white paper) (PDF)

Monitoring the Social Media Conversation: From Twitter to Facebook (white paper) (PDF)

Maximizing the Value of Your News: From Twitter to Google (white paper) (PDF)

Web 3.0 and the Semantic Web: What You Need to Know Today and Tomorrow About the New Environment (white paper) (PDF)

The Do’s and Don’ts of Creating an Effective Social Media Strategy (white paper) (PDF)

Traditional SEO and Beyond: Social Media Optimization (white paper) (PDF)

Integrating Marketing and PR for SEO Success (white paper) (PDF)

Gearing Up for Web 3.0: What Public Relations Practitioners Can Expect (white paper) (PDF)

“2009 Social Media & Online Usage Study” (white paper) (PDF)

Best Practices for Managing Multiple Brands on Facebook

2011 Social Media Marketing Industry Report

The Evolving Uses of Social Media

10 Ways to Engage Your Fans

5 Powerful Ways to Use Twitter in Higher Education

The Five Most Important Metrics You Should Be Tracking on Facebook

The Facebook Marketing Update Spring 2011

Strategies for Effective Facebook Wall Posts: A Statistical Review

The CMO’s Guide to the Social Landscape (infographic)

How to Leverage Social Media for Public Relations Success

Facebook Page Marketing 2011

42 Rules of Social Media for Small Business

The Top 40 Fan Pages on Facebook as voted by Likeable

The Social Break-Up

How to Build Better Social Media Campaigns

The 10 Immutable Laws of Web Video

Measuring Social Media ROI

Turning “Like” to “Buy”: Social Media Emerges as a Commerce Channel

From Prospect to Evangelist—Optimizing Relationships with Social Media

Top 5 Facebook Case Studies from 2010

Amplifying your social echo

Air Force Web Posting Response Assessment (infographic)

30 Days to 3,000 Facebook Fans

Social Media Success Series: Tips & Best Practices for Businesses & Communicators

Social Media Strategy

Facebook and Admissions: A Closer Look at How College Admission Offices Use Facebook

Facebook Pages Guide: 10 Tips for Creating Effective Branded Pages

Better Business Blogging in 2011

Monitor and Engage: How to Win Friends and Influence Audiences in the Age of Conversation

Online Marketing Opportunity Report: Social Media, Blog, and Search Engine Activity by Industry

Social Media Execution: The Journey

Sample Social Media Tactical Plan

Using Social Media for Lead Generation

Collective Wisdom: Some free-thinking about social media as we enter the first decade

The Science of Twitter: How to get more followers and ReTweets

Social media triage (infographic)

PR Monitoring & Measurement Software Buyer’s Guide

The Social Media Effect (infographic)

The “Revised” Social Media Effect (infographic)

Who’s Using Twitter & How They’re Using It (infographic)

When Social Media Attacks! (infographic)

10 Levels of Intimacy in Today’s Communication (infographic)

A Strategic Approach to Using Twitter (infographic)

How Do I Respond to That?: The Definitive Guide to Facebook Publishing & Moderation

Blogging for Beginners

The 5 Tools for Effective Facebook Marketing

My Facebook Formula

The YouTube Revolution

Twitter Boom

Mastering Public Relations in Social Media

Listen. You Can’t Answer the Questions You Don’t Hear.

Learning SEO From the Experts: A Step-by-Step Guide

Best Practice Guide: Marketing on Facebook