Resource Library: Research

Research

“The Relationship Between Firms’ Media Favorability and Public Esteem” (Public Relations Journal article) (PDF)

“Maximizing Media Relations Through a Better Understanding of the Public Relations-Journalist Relationship: A Quantitative Analysis of Changes Over the Past 23 years” (Public Relations Journal article) (PDF)

“Monitoring Public Opinion in Cyberspace: How Corporate Public Relations Is Facing the Challenge” (Public Relations Journal article) (PDF)

“Writing the Narrative Press Release: Is It the Magic Potion for More Usable Press Communications?” (Public Relations Journal article) (PDF)

“An Updated Look at the Impact of Social Media on Public Relations Practice” (Public Relations Journal article) (PDF)

“An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice” (International Public Relations Research Conference paper) (PDF)

“The State of the Mobile Web in Higher Ed (April 2011)” (PDF)