Resource Library: Media Relations

Media Relations

“What NEVER to Do When Targeting the Media: A Quick Guide to Contacting Journalists Most Effectively” (white paper) (PDF)

“Top 20 Elements to Have in an Online Newsroom” (list/tip sheet) (PDF)

“Top 10 Reasons to Have an Online Newsroom” (list/tip sheet) (PDF)

“Top 5 Functions to Have in an Online Newsroom” (list/tip sheet) (PDF)

“2009 Online Newsroom Survey Results” (survey graphics) (PDF)

“Ten Tips for Effective Media Planning and Editorial Calendar Research” (list/tip sheet) (PDF)

“Public Relations Strategies: Expert Tips for Effective Media Relations” (white paper) (PDF)

“Bulldog Reporter/TekGroup International 2008 Journalist Survey on Media Relations Practices” (research summary) (PDF)

“Moving Beyond the Wire: Tips for Making the Most of Distribution Channels” (white paper) (PDF)

“2009 Top Media Outlets: Newspapers, Blogs, Consumer Magazines & Social Networks”(list/tip sheet) (PDF)

“2010 Top Media Outlets: Newspapers, Blogs, Consumer Magazines & Social Networks” (list/tip sheet) (PDF)

“The 60 Minute Guide to Writing Your First Online Press Release” (white paper) (PDF)

“2009 Journalist Survey on Media Relations Practices” (white paper) (PDF)

“The ‘New’ Face of Traditional Media—Four Tactics to Enhance Outreach” (white paper) (PDF)

“Perfect Email Pitches: Master PR Scribes Reveal How to Craft Copy That Boosts Open Rates and Media Coverage in Today’s Shrinking News Hole” (audio conference transcript) (PDF)

“Perfect Email Pitches Conference Manual” (audio conference supplement) (PDF)

“Media Relations 101” a short, but helpful, video on the basic pitch and follow-up (online at http://martinoflynn.com/capabilities/pr/mediarelations)

“2010 State of the Media” (white paper) (PDF)

“When in Doubt, DON’T Send It Out” (PDF)

“Press Release Secrets: The Inside Scoop on Crafting a Killer Press Release” (PDF)

“The Four Seasons of Publicity” (PDF)

“Using media intelligence tools to drive communications success: The benefits of engaging traditional media and social media” (PDF)

“Optimizing Your Press Releases: Ten Ways to Rule the Rankings” (PDF)