Super Bowl Ads Enter a New Era With a Crowded Playing Field Ahead

Assistant Professor of Advertising Beth Egan says the days of a monolith audience on one channel are long gone, creating new challenges for commercial producers and ad executives.
Feb. 4, 2026

Featured Stories

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Researcher Examines Use of AI in Young Adults’ Romantic Lives

Researcher Examines Use of AI in Young Adults’ Romantic Lives

How the Orange Will Be Represented in Women’s Ice Hockey at the 2026 Olympics 

How the Orange Will Be Represented in Women’s Ice Hockey at the 2026 Olympics 

How Olympians Turn Social Media Fame Into Sponsorship Deals

How Olympians Turn Social Media Fame Into Sponsorship Deals

Syracuse University Impact

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New Accessible Entrance Debuts at Syracuse Florence Campus

New Accessible Entrance Debuts at Syracuse Florence Campus

Sport Management Club Raises $76.5K for Upstate Golisano Children’s Hospital

Sport Management Club Raises $76.5K for Upstate Golisano Children’s Hospital

Newhouse Memorial Wall Honors Journalists Killed Since 1992

Newhouse Memorial Wall Honors Journalists Killed Since 1992

Campus & Community

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Drumlins Country Club Celebrates Its Centennial

Drumlins Country Club Celebrates Its Centennial

Los Angeles Residency Opens Doors for Graduate Student and Artist

Los Angeles Residency Opens Doors for Graduate Student and Artist

Art Museum Brings Mini Print Vending Machine to Campus

Art Museum Brings Mini Print Vending Machine to Campus

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Feb. 6, 5 p.m.|Center for International Services