Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media Tip Sheets
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit

Japan’s Crackdown on ‘Shiny’ Names Sparks Cultural Reflection

Tuesday, June 3, 2025, By Keith Kobland
Share

In a move that’s turning heads both in Japan and abroad, the Japanese government is reportedly cracking down on so-called “shiny” names, unconventional names often inspired by pop culture references like “Pikachu” or “Nike” given to newborns. While some see the crackdown as a necessary step to preserve cultural norms, others view it as a troubling overreach into personal identity.

College of Arts and Science Assistant Teaching Professor Darwin H. Tsen, an expert in Japanese culture, sees the decision as part of a broader cultural pattern.

“Japanese society often allows for private indulgences, whether in art, food or fashion, until tradition reasserts itself through regulation,” Tsen says. “Names, however, are more than just personal choices. They’re part of what Michel Foucault called ‘biopower,’ which are tools the state uses to track and manage its population.”

The crackdown, Tsen says, is not entirely surprising. But it is disappointing. “There could have been a middle ground,” he adds. “A system that evaluates names individually, rather than banning creativity outright.”

For media inquiries or to speak with Tsen, please contact Syracuse University’s media relations team.

  • Recent
  • Iran Escalation: Experts Available This Week
    Tuesday, June 24, 2025, By Vanessa Marquette
  • SCOTUS Win for Combat Veterans Backed by Syracuse Law Clinic
    Monday, June 23, 2025, By Vanessa Marquette
  • Syracuse Views Summer 2025
    Monday, June 23, 2025, By News Staff
  • Tiffany Xu Named Harry der Boghosian Fellow for 2025-26
    Friday, June 20, 2025, By Julie Sharkey
  • Registration Open for Esports Campus Takeover Hosted by University and Gen.G
    Thursday, June 19, 2025, By Matt Michael

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.