Students in the Newhouse School of Public Communications earned 18 awards in the 2024 One Show Young Ones student competition, which draws work from the top undergraduate, graduate and portfolio creative advertising programs around the world.
The 2024 One Show Young Ones student competition had thousands of entries from over 50 countries. Newhouse students picked up a Silver Cube Award, a Portfolio Award, two Merit Awards and 14 Shortlist Awards, earning the Newhouse School a top 10 ranking among U.S. undergraduate programs.
All of these award-winning campaigns were created in portfolio courses taught by professors of practice Mel White and Kevin O’Neill in the advertising creative track at the Newhouse School.
“The students that won these 18 awards demonstrated fresh thinking and came up with original ideas that simply blew me away,” says White.
Brooke Hirsch ’24 was one of only five students to win an ADC Cube Award in the newly introduced artificial intelligence category of the One Show Young Ones ADC competition. Hirsch won the Silver Cube for her digital idea “AI vs. AI“; silver is the highest award given in this category. Her idea, created for The New York Times, combats misinformation by using AI to detect and notify people of false AI content in real-time. The idea is simple yet groundbreaking: use AI to fight AI.
Hirsch was also named the fifth most awarded copywriter in North America in the 2024 One Show Young Ones ADC competition. In addition to winning the Silver ADC Cube in the AI category, she won a Merit Award in the ADC Advertising Integrated category for “AI vs. AI.” Read more about Hirsch’s award-winning “AI vs. AI” idea.
Ryan Garrett Conner won a Portfolio award for work that included his print campaign “Once is Enough” for Tums.
Ryan Garret Conner ’23 was one of just nine global winners in the advertising category of the One Show Young Ones Portfolio competition. Conner’s portfolio, which included a series of impactful campaigns, earned recognition across multiple categories. His “Once is Enough” campaign for Tums uses a striking visual approach to communicate the core message: “Only taste it once.”
Another one of Conner’s featured campaigns was his digital AI idea for Volvo called “On the Line” (OTL). Conner addressed a pressing real-world problem: many women walking home alone at night can be put in dangerous situations. The OTL app, a collaboration with copywriter Mackenzie Murphy ’23, would use generative AI to create personalized fake calls to provide women with a sense of security in potentially dangerous situations.
Conner’s other featured campaign, “Get Back our Animals” for the World Wildlife Fund (WWF), creatively addresses animal extinction by tying the loss of Instagram followers to endangered species statistics.
Hirsch earned a Shortlist Award in the Portfolio competition as well.
Quincy Whipple and Ella Fiegner won a Merit Award in the One Show Young Ones Brief category for their integrated campaign “Skin Stories” for Dove.
Quincy Whipple ’24 and Ella Fiegner ’24 won a Merit Award for their integrated campaign “Skin Stories” for Dove. This campaign highlights the stories behind wrinkles on a woman’s face, showing wrinkles are something to be proud of rather than something to be ashamed of.
Dove would sponsor female celebrities attending the Met Gala. Before the Met Gala, they would be on Vogue’s “Get Ready With Me” video series, where stars put on makeup for the red carpet. The twist? The celebrities apply no makeup and instead focus only on applying skincare products. The campaign extends to a digital movement with celebrities posting bare-faced selfies under the hashtag #MySkinStories.
The campaign would also include an art gallery in the Met displaying large photographs of real women and the stories behind their wrinkles.
Newhouse students also won 14 Shortlist Awards for a range of creative campaigns. Some of the highlights include the following:
“Ease of Assembly” Campaign
Ikea print campaign “Ease of Assembly“
Avery Schildhaus ’24 created the “Ease of Assembly” print campaign for Ikea, with catchy headlines that capture the brand’s DIY instructions.
“You Can’t Beat a Search Dog” Campaign
National Disaster Search Dog Foundation print campaign “You Can’t Beat a Search Dog”
Katelyn Hughes ’24 and Lang Delapa ’24 created the “You Can’t Beat a Search Dog” campaign for the National Disaster Search Dog Foundation, highlighting the skills of search dogs.
“Whiff of Terror” Campaign
Listerine Strips print campaign “Whiff of Terror”
Lara Molinari ’24 and Marlana Bianchi ’24 created the “Whiff of Terror” campaign for Listerine. The campaign was inspired by the idea that certain foods cause bad breath and can be a monster in social situations.
• Meiling Xiong ’24, art director, and Maggie Mellon ’24, copywriter, won a Shortlist Award in the Integrated category for their integrated campaign for Duolingo titled “Real Housewives of Duolingo.”
• Remi Tsunoda ’24, art director, and Avery Schildhaus won a Shortlist Award in the Experiential category for their experiential campaign for Velveeta titled “Saucy Sounds.”
• Remi Tsunoda and Avery Schildhaus won a Shortlist Award in the Integrated category for their integrated campaign for Velveeta titled “Saucy Sounds.”
• Ryan Garret Conner and Mackenzie Murphy’s print ad campaign for WWF, titled “Get Back Our Animals,” won a Shortlist Award in the Advertising Out of Home & Print category.
• Jack Wojtowicz ’24, art director, and Mikaela Kraker ’24, copywriter, won a Shortlist Award in the Advertising Integrated category for their integrated campaign for Duolingo titled “One Eagles Nation.”
• Ryan Garret Conner and Mackenzie Murphy’s integrated ad campaign for Volvo, titled “On the Line,” won a Shortlist Award in the Design for Good: Interactive category.
• Olivia Valcourt ’25, art director, won a Shortlist Award in the Design for Good: Advertising category for her print ad campaign for the Trevor Project titled “4X More Likely.”
• Ava Schefren ’24, art director, and Alex Lund ’24, copywriter, won a Shortlist Award in the Advertising Integrated category for their integrated campaign for Duolingo titled “Language of Luxury.”
• Livvy Doe ’24, art director, and Emily Saad ’24, copywriter, won a Shortlist Award in the Advertising: Art Direction category for their print ad campaign for Tile titled “Creepy Crawlings.”
• Ella Fiegener and Quincy Whipple won a Shortlist Award in the Design for Good: Advertising category for their integrated campaign for Dove titled “Skin Stories.”
Story by Molly Egan, a senior in the Newhouse School
