Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Retail Dive

“J.C. Penney is reinventing itself. Again.”

Monday, May 2, 2022, By Lily Datz
Share

Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Retail Dive story “J.C. Penney is reinventing itself. Again.” Wimer, who studies retail marketing and planning, explained that J.C. Penney’s current efforts to rebrand itself may be too late to gain back previous customers. “Not much has been done to woo them back as JCP continued to struggle financially, ending up in bankruptcy. I view JCP as serving value-oriented customers, much like Sears and Kohls. When Sears went under, JCP was not able to gain market share. Target, Walmart and Amazon all … have made a push to expand their brand offerings in categories that JCP offers,” Wimer said.

Read Full Article
  • Faculty Experts
  • Ray Wimer

  • Recent
  • DPS Earns Accreditation From International Association of Campus Law Enforcement Administrators
    Friday, June 6, 2025, By Kiana Racha
  • Rock Record Illuminates Oxygen History
    Thursday, June 5, 2025, By Dan Bernardi
  • What Can Ancient Climate Tell Us About Modern Droughts?
    Thursday, June 5, 2025, By News Staff
  • Blackstone LaunchPad Founders Circle Welcomes New Members
    Thursday, June 5, 2025, By Cristina Hatem
  • Syracuse Stage Concludes 2024-25 Season With ‘The National Pastime’
    Wednesday, June 4, 2025, By Joanna Penalva

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.