“Can Supermarket Design Really Impact What You Buy?”

Shelley Kohan, adjunct faculty member in the Whitman School, was interviewed for the VeryWell Mind story “Can Supermarket Design Really Impact What You Buy?” Kohan, a retail executive with 25 years of experience, explained that many grocery stores are following new store layout trends in order to boost sales. “Historically, grocery stores kind of have a set format. So, they have fixtures that are placed, and then merchandise and food are put out based on the fixture placement. What we’re seeing now is that there’s a greater need to have more flexible fixturing. So for example, fixturing that is on wheels that can easily be moved,” Kohan said.