“At MSNBC, ratings have dropped almost 30% for Rachel Maddow’s replacements”

Robert Thompson, Trustee Professor of television, radio, and film in the Newhouse School and director of the Bleier Center for Television and Popular Culture, was quoted in the MarketWatch story “At MSNBC, ratings have dropped almost 30% for Rachel Maddow’s replacements.” Thompson, who studies television-related pop culture, explained that people generally have deep connections with prominent television news personalities on specific cable news networks. “They’re very, very important” to a network’s identity, Thompson said.