Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Sportico

Burton authors “NCAA’s impending pay-for-play panic may be a cry for federal help”

Tuesday, February 15, 2022, By Lily Datz
Share

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, authored the Sportico opinion piece “NCAA’s impending pay-for-play panic may be a cry for federal help.” Burton, an expert on sports marketing and management, explained the logistics of the NCAA’s new pay-for-play strategies and how they may affect the college sports world.

“With no guardrails on NIL activity for NCAA athletes, and no one able to prevent the creation of collectives, the college marketplace is offering up a feeding frenzy for approximately 500,000 player-entrepreneurs. They can sell themselves (it will be called “opting in”) to collectives or to any entity for any amount,” Burton wrote.

Read Full Article
  • Faculty Experts
  • Rick Burton

  • Recent
  • Harnessing Sport Fandom for Character Development: Grant Supports Innovative Initiative
    Monday, September 1, 2025, By Wendy S. Loughlin
  • What’s New at Campus Dining in Fall 2025?
    Friday, August 29, 2025, By Jennifer DeMarchi
  • DPS Pilots License Plate Reader Technology to Enhance Campus Safety
    Friday, August 29, 2025, By Kiana Racha
  • IDJC Welcomes Fall 2025 Visiting Fellows Nathaniel Rakich and Miranda Spivack
    Friday, August 29, 2025, By Genaro Armas
  • Libraries Announces Fall 2025 Workshops
    Friday, August 29, 2025, By Cristina Hatem

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.