“Prepare Yourself for This Weekend’s ‘Crypto Bowl'”

Beth Egan, associate professor of advertising in the Newhouse School, was quoted in The New York Times story “Prepare Yourself for This Weekend’s ‘Crypto Bowl.’” Egan, an expert on advertising and consumer goods, explained that this year’s Super Bowl has various advertisers from the cryptocurreny industry, many of which are trying to prove their reputation and importance with their commercials. 

“These companies are conveying that we’re not this weird little nerdy kid in the corner who’s doing sort-of shifty stuff. We are a real company, a real advertiser, we’re here to stay, we’re mainstream,” Egan said.