“Olympic Sponsors Face Human Rights Dilemma”

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for the NTD story “Olympic Sponsors Face Human Rights Dilemma.” Burton, an expert on sports management and former chief marketing officer for the 2008 Olympics, discussed how some major corporations are questioning the moral and business implications of sponsoring the 2022 Winter Games.