Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Morning Consult

“NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.”

Thursday, February 3, 2022, By Lily Datz
Share

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Morning Consult story “NBC Plays Up Peacock, Downplays China in Promotion of Beijing Winter Olympics.” Burton, an expert on sports management who served as the chief marketing officer for the 2008 Olympics, said that the marketing for this year’s games is “remarkably understated” due to tension. “There is a sensitivity right now that people in America may have concerned views about China,” Burton said. “It’s not unknown to the sponsors and to that end a group like NBC could be taking that into account.”

Read Full Article
  • Faculty Experts
  • Rick Burton

  • Recent
  • Calling All Alumni Entrepreneurs: Apply for ’CUSE50 Awards
    Tuesday, June 24, 2025, By John Boccacino
  • Iran Escalation: Experts Available This Week
    Tuesday, June 24, 2025, By Vanessa Marquette
  • SCOTUS Win for Combat Veterans Backed by Syracuse Law Clinic
    Monday, June 23, 2025, By Vanessa Marquette
  • Syracuse Views Summer 2025
    Monday, June 23, 2025, By News Staff
  • Tiffany Xu Named Harry der Boghosian Fellow for 2025-26
    Friday, June 20, 2025, By Julie Sharkey

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.