Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Marketing Dive

“Olympics present multiple challenges for marketers beyond COVID”

Monday, January 31, 2022, By Lily Datz
Share
Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the Marketing Dive story “Olympics present multiple challenges for marketers beyond COVID.” Burton, a sports marketing expert who worked on the 2008 Olympic Games, explained that advertisers and sponsors face challenges during the winter of how to balance the variety of events that take place. “If you’re a global sponsor, you’re aware there’s a lot of saturation in sports in February. Everything is on, and customers may be focused on the NFL or some other sport,” Burton said.
Read Full Article
  • Faculty Experts
  • Rick Burton

  • Recent
  • Calling All Alumni Entrepreneurs: Apply for ’CUSE50 Awards
    Tuesday, June 24, 2025, By John Boccacino
  • Iran Escalation: Experts Available This Week
    Tuesday, June 24, 2025, By Vanessa Marquette
  • SCOTUS Win for Combat Veterans Backed by Syracuse Law Clinic
    Monday, June 23, 2025, By Vanessa Marquette
  • Syracuse Views Summer 2025
    Monday, June 23, 2025, By News Staff
  • Tiffany Xu Named Harry der Boghosian Fellow for 2025-26
    Friday, June 20, 2025, By Julie Sharkey

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.