Olympic sponsors paid big money for the Beijing Games. So where are all the ads?
Friday, January 28, 2022, By Lily Datz
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Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was quoted in the CNN story “Olympic sponsors paid big money for the Beijing Games. So where are all the ads?” Burton is an sports marketing and management expert who previously worked for the U.S. Olympic Committee. He commented on how several Olympic sponsors have backed out of the upcoming Winter Games in Beijing due to controversy. He said companies “know that if they’re going to be a sponsor of the Olympics, that there are going to be protests and boycotts. It happens just about with every Games.”