Winter Olympic Sponsors Caught Between Beijing, U.S.

Rick Burton, David B. Falk Endowed Professor of Sport Management in the Falk College, was interviewed for The Wall Street Journal story “Winter Olympic Sponsors Caught Between Beijing, U.S.” Burton, an expert on sports marketing and management, previously worked for the U.S. Olympic Committee as chief marketing officer during the 2008 summer games. He commented on how several Olympic sponsors have backed out of the upcoming Winter Games in Beijing due to backlash.