The International Olympic Committee’s Response To Peng Shuai’s Allegations

Rick Burton, David B. Falk Endowed Professor of Sport Management in Falk College, was quoted in two New York Times stories, “Are the Knicks and Lakers Really Worth $5 Billion?,” and “Will Olympics Sponsors Face Blowback Over Peng Shuai?.” Additionally, he was interviewed on CNN’s New Day regarding the Olympics and Peng Shuai.

Burton, who worked as the chief marketing officer for the U.S. Olympic Committee in 2008, discussed the allegations brought out by tennis star Peng Shuai and her recent disappearance following these allegations. Burton said, “It doesn’t matter where the games are, there’s controversy that something is not right.” Burton went on to say that if you are a top sponsor for International Olympic Committee, “you know what you’re getting into.”