Black Friday Deals Will Be Affected By the Supply Chain Crisis

Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Washington Examiner story, “Black Friday deals expected to be weaker this year amid supply chain problems.”

Due to the rapidly growing supply chain issues, Black Friday sales will be less impressive than in years past. Wimer explained, “Retailer sales and discounts will not be at quite the same level as last year. Estimates are running from 30 to 60 days longer,” said Wimer. “This means you would want to buy the items now instead of waiting and missing out. This also means waiting for an item to go on sale is a riskier strategy, as demand is high and consumers are willing to spend at nonsale prices.”