Facebook’s New Advertising Techniques and What the Motivation Behind Them Might Be

Beth Egan, associate professor of advertising in the Newhouse School, was interviewed by CNN for the story “Big Tech television ads paint a rosy picture of a problematic industry.”

Professor Beth Egan discussed Facebook’s recent ad launch, featuring a unique strategy that does not feature any product or service but instead spotlights an employee, Jack. Egan explores the motivation behind this advertising, saying that this ad may have aimed to get Zuckerberg’s “face out of the limelight.” She went on to say, Zuckerberg has “become so demonized through all the Congressional hearings and everything that they’re trying to put on this friendly face.”