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New York Times

What’s Happening With Meta? Syracuse Professor Discusses Facebook’s Rebrand

Thursday, November 4, 2021, By Sophie Gomprecht
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J.M. Grygiel, assistant professor of communications in the Newhouse School, was quoted in The New York Times, for the piece,  “Facebook Renames Itself Meta.”

Grygiel discusses Mark Zuckerberg’s current power over the Facebook/Meta brand and the implications of this transition to the ‘metaverse.’ Grygiel says, “No matter what Mark Zuckerberg calls it, it will remain Zuckerberg Inc. until he relinquishes some power and yields to functional corporate governance.”

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