Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • |
  • Alumni
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • Videos
  • Topics
    • Alumni
    • Events
    • Faculty
    • Library
    • Research
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Real Chemistry Emerging Insights Lab Dedicated at the Newhouse School

Tuesday, October 26, 2021, By Wendy S. Loughlin
Share
alumnidonorsEmerging Insights LabNewhouse School of Public Communicationssocial media
Audra and Jim Weiss cut the ribbon at the dedication of the Emerging Insights Lab at the Newhouse School

Audra and Jim Weiss cut the ribbon and dedicated the Real Chemistry Emerging Insights Lab at the Newhouse School Oct. 15. They were joined by Newhouse dean Mark Lodato (right).

Newhouse School alumnus Jim Weiss ’87, chairman, founder and CEO of global health innovation company Real Chemistry, and his wife, Audra Weiss ’89, visited campus Oct. 15 to dedicate the Real Chemistry Emerging Insights Lab (EIL) at the Newhouse School.

Established by a gift from Real Chemistry, EIL is a state-of-the-art social media command center that serves as a central hub for the interfacing of digital media monitored and studied by students and faculty. As part of an active classroom, a bank of several large interactive monitors track the convergence of paid, earned, shared and owned media in one place, enabling users to assess in real time the impact of media on specific brands or campaigns. Associate Dean Regina Luttrell is director.

At the dedication ceremony, Luttrell noted that the EIL is used by students in nearly every program in Newhouse. “The breadth and depth and reach is so impactful,” she said.

An additional gift from Jim and Audra Weiss established the Weiss Center for Social Commerce in the Newhouse School in 2012. The center supports a wide range of educational programs and activities with a focus on acclimating graduate and undergraduate students, faculty and working professionals to today’s up-to-the-minute digital reality. It was established to ensure that students and faculty are trained in social commerce, social media, technology and analytics, and the influence each plays in society and industry, providing them with cutting-edge skills and expertise that will enable them to compete and lead in new and evolving communications industries.

“We thank Jim and Audra for their ongoing commitment to and support of the Newhouse School,” says Newhouse dean Mark J. Lodato. “Their generosity has allowed us to create incredible opportunities for students and faculty, which help us to stay on the cutting edge of the industry.”

Also during his visit, Weiss met with students to share his career story and offer advice. The event, part of the center’s annual Social Commerce Days, was moderated by center co-director and associate professor of advertising Beth Egan.

Weiss is an alumnus of the public relations program. He founded Real Chemistry in 2001.

  • Author

Wendy S. Loughlin

  • Recent
  • Eight New Recruits Begin Campus Peace Officer Academy
    Thursday, May 19, 2022, By Christine Weber
  • Media Tip Sheet: Consequences of China Lockdown
    Thursday, May 19, 2022, By Vanessa Marquette
  • Dean Rajiv ‘Raj’ Dewan to Step Down as Dean of the School of Information Studies
    Thursday, May 19, 2022, By News Staff
  • 2022 Graduates Reflect on Service as Academic Coaches
    Thursday, May 19, 2022, By Ellen de Graffenreid
  • Funding Expands for Newhouse Professors’ Work on Technology to Combat Fake News
    Wednesday, May 18, 2022, By Wendy S. Loughlin

More In Media, Law & Policy

Funding Expands for Newhouse Professors’ Work on Technology to Combat Fake News

Two professors from the S.I. Newhouse School of Public Communications who are working on the development of technology to detect manipulated media and combat the spread of fake news are supported by a subcontract that now tops $1.1 million, thanks…

As the School of Education’s Italy Program Returns, Sara Jo Soldovieri ’18, G’19 Reflects on Its Influence

Now a doctoral student researching inclusive education, Sara Jo Soldovieri ’18, G’19 was a sophomore when she took Literacy, Inclusion and Diversity in Italy, a study abroad short course offered by the School of Education and Syracuse Abroad. Soldovieri matriculated…

New Law Scholarship Honors the Ongoing Legacy of the Hon. Theodore A. McKee L’75

Syracuse University College of Law is pleased to announce the establishment of the Hon. Theodore A. McKee L’75 Endowed Law Scholarship with a generous gift from Syracuse University Trustee and College of Law Board of Advisors Member Richard M. Alexander…

College of Law Holds Commencement for Class of 2022

On Friday, May 6, the College of Law held Commencement for its 199 J.D. and 33 LL.M. graduates. The event, the first in-person Commencement since 2019, featured the first cohort of graduating online J.D. students. Luke Cooper L’01, CEO of…

College of Law Graduates Inaugural Class of Its Groundbreaking Online JDinteractive Program

On May 6, students in the inaugural class of Syracuse University College of Law’s first-of-its-kind JDinteractive (JDi) program graduated alongside their peers in the college’s residential J.D. program. JDi, a fully ABA-accredited program, was the first to combine live online…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Twitter
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • @SUCampus
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2022 Syracuse University News. All Rights Reserved.