Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media, Law & Policy

Real Chemistry Emerging Insights Lab Dedicated at the Newhouse School

Tuesday, October 26, 2021, By Wendy S. Loughlin
Share
alumniNewhouse School of Public Communicationssocial media
Audra and Jim Weiss cut the ribbon at the dedication of the Emerging Insights Lab at the Newhouse School

Audra and Jim Weiss cut the ribbon and dedicated the Real Chemistry Emerging Insights Lab at the Newhouse School Oct. 15. They were joined by Newhouse dean Mark Lodato (right).

Newhouse School alumnus Jim Weiss ’87, chairman, founder and CEO of global health innovation company Real Chemistry, and his wife, Audra Weiss ’89, visited campus Oct. 15 to dedicate the Real Chemistry Emerging Insights Lab (EIL) at the Newhouse School.

Established by a gift from Real Chemistry, EIL is a state-of-the-art social media command center that serves as a central hub for the interfacing of digital media monitored and studied by students and faculty. As part of an active classroom, a bank of several large interactive monitors track the convergence of paid, earned, shared and owned media in one place, enabling users to assess in real time the impact of media on specific brands or campaigns. Associate Dean Regina Luttrell is director.

At the dedication ceremony, Luttrell noted that the EIL is used by students in nearly every program in Newhouse. “The breadth and depth and reach is so impactful,” she said.

An additional gift from Jim and Audra Weiss established the Weiss Center for Social Commerce in the Newhouse School in 2012. The center supports a wide range of educational programs and activities with a focus on acclimating graduate and undergraduate students, faculty and working professionals to today’s up-to-the-minute digital reality. It was established to ensure that students and faculty are trained in social commerce, social media, technology and analytics, and the influence each plays in society and industry, providing them with cutting-edge skills and expertise that will enable them to compete and lead in new and evolving communications industries.

“We thank Jim and Audra for their ongoing commitment to and support of the Newhouse School,” says Newhouse dean Mark J. Lodato. “Their generosity has allowed us to create incredible opportunities for students and faculty, which help us to stay on the cutting edge of the industry.”

Also during his visit, Weiss met with students to share his career story and offer advice. The event, part of the center’s annual Social Commerce Days, was moderated by center co-director and associate professor of advertising Beth Egan.

Weiss is an alumnus of the public relations program. He founded Real Chemistry in 2001.

  • Author

Wendy S. Loughlin

  • Recent
  • Empowering Learners With Personalized Microcredentials, Stackable Badges
    Thursday, July 3, 2025, By Hope Alvarez
  • WISE Women’s Business Center Awarded Grant From Empire State Development, Celebrates Entrepreneur of the Year Award
    Thursday, July 3, 2025, By Dawn McWilliams
  • Rose Tardiff ’15: Sparking Innovation With Data, Mapping and More
    Thursday, July 3, 2025, By News Staff
  • Paulo De Miranda G’00 Received ‘Much More Than a Formal Education’ From Maxwell
    Thursday, July 3, 2025, By Jessica Youngman
  • Law Professor Receives 2025 Onondaga County NAACP Freedom Fund Award
    Thursday, July 3, 2025, By Robert Conrad

More In Media, Law & Policy

Professor Nina Kohn Serves as Reporter for Two Uniform Acts

College of Law Distinguished Professor Nina Kohn is helping to create “gold standard” legislation on some of the most important issues facing older adults and individuals with cognitive disabilities. Based on her legal expertise, including in the area of elder…

250 Years Later, Declaration of Independence Still Challenges, Inspires a Nation: A Conversation With Professor Carol Faulkner

In June 1776, from a rented room in Philadelphia, Thomas Jefferson penned the first draft of the document that would forge a nation. The stakes were high, amidst the ongoing war with the British, to find the right words to…

Philanthropy Driven by Passion, Potential and Purpose

Ken Pontarelli ’92 credits the University for changing his life, opening up opportunities to pursue his passions and achieve professional success that allows him to focus on the public good. In return, he and his wife, Tracey, are paying it…

First-Year Law Student to First-Year Dean: Lau Combines Law and Business to Continue College of Law’s Upward Trajectory

Three decades ago, Terence J. Lau L’98 walked the corridors as an eager student in the College of Law, then located in White Hall. He knew he had been given a rare chance—and a full scholarship—to be a part of…

Ian ’90 and Noah Eagle ’19 Share a Love of Sportscasting and Storytelling (Podcast)

There’s a new father-son sportscasting team on the national scene, one with a decidedly Orange background: Ian ’90 and Noah Eagle ’19. Ian finished his second year as the lead announcer for the NCAA men’s basketball tournament and has crafted…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • X
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
Social Media Directory

For the Media

Find an Expert Follow @SyracuseUNews
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.