Skip to main content
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media Tip Sheets
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
Sections
  • All News
  • Arts & Culture
  • Business & Economy
  • Campus & Community
  • Health & Society
  • Media, Law & Policy
  • STEM
  • Veterans
  • University Statements
  • Syracuse University Impact
  • |
  • The Peel
  • Athletics
  • Home
  • About
  • Faculty Experts
  • For The Media
  • ’Cuse Conversations Podcast
  • Topics
    • Alumni
    • Events
    • Faculty
    • Students
    • All Topics
  • Contact
  • Submit
Media Tip Sheets

Holiday Retail Predictions: More Apparel, Healthy Gains and Fewer Consumer Discounts

Wednesday, September 29, 2021, By Daryl Lovell
Share
Whitman School of Management

With the holidays quickly approaching, the holiday shopping calendar could be seriously impacted by shipping delays, the national labor shortage and ongoing kinks in the supply chain.

Ray Wimer is an assistant professor of retail practice at Syracuse University’s Martin J. Whitman School of Management. He provides his expectations below and is available for interviews.

Prof. Wimer says:

“Retailers should see healthy gains in holiday revenue this year, as the missing category last year, apparel, makes a comeback. Consumers were more hesitant last year on buying apparel items as they did not know when they could be worn out or show their individual style. A prime example of this is the increased purchasing of jeans (over last year’s sweatpants) this spring and summer which will continue into the fall and holiday season.

“I would recommend that consumers shop early this year as a shortage of workers is impacting the supply chain in everything from truck drivers to port workers to retailers. This is slowing down the timeline of how quickly items are going from overseas factories to hitting the retailer’s inventory. Estimates are running from 30 to 60 days longer. This means you would want to buy the items now instead of waiting and missing out. This also means waiting for an item to go on sale is a riskier strategy as demand is high and consumers are willing to spend at non-sale prices. Retailer sales and discounts will not be at quite the same level as last year.

“Also, if you wait to shop until December, you may want to give the gift of gift cards as there won’t be as many options available to purchase.”

 

To request interviews or get more information:

Daryl Lovell
Media Relations Manager
M 315.380.0206
dalovell@syr.edu | @DarylLovell

Syracuse University

  • Author
  • Faculty Experts

Daryl Lovell

  • Ray Wimer

  • Recent
  • Student’s Mobile Upcycled Clothing Business Turns Trash Into Treasures
    Friday, August 22, 2025, By Diane Stirling
  • Q&A for “Will Work for Food,” a new book exploring labor and the food chain
    Friday, August 22, 2025, By Ellen Mbuqe
  • Chaz Barracks Fuses Art, Scholarship and Community in Summer Residency
    Thursday, August 21, 2025, By News Staff
  • Welcome Week 2025: What You Need to Know
    Tuesday, August 19, 2025, By Kathleen Haley
  • How Otto the Orange Spent Their Summer Vacation (Video)
    Tuesday, August 19, 2025, By News Staff

More In Media Tip Sheets

‘Perception May Matter as Much as Reality’: Syracuse Professor on Paramount-Skydance Merger’s Cultural Impact

The merger of Paramount and Skydance created a major new player in Hollywood, and the new combined company is already making a splash with its purchase of the U.S. rights to air UFC fights. But the political undertones of the…

Expert Available for New Tariffs on India

This week, the White House announced that it was doubling tariffs to 50% on imports from India, due to the country buying oil from Russia. Reporters looking for an expert to discuss how these tariffs will impact global trade and…

Sport Management Professor Calls Historic First in MLB ‘Overdue’

As Major League Baseball prepares for a historic moment this weekend with Jen Pawol becoming the first woman to umpire a major league game, Falk College of Sport Professor Mary Graham calls it “overdue,” and emphasizes the broader implications for…

Q&A: Reflecting on the 80th Anniversary of the Atomic Bombings, Lasting Impact

August marks 80 years since atomic bombs were dropped on the Japanese cities of Hiroshima and Nagasaki—on Aug. 6 and 9, 1945—quickly bringing an end to World War II. At the time, the U.S. was calling for Japan’s unconditional surrender,…

Iran Escalation: Experts Available This Week

If you’re covering the latest developments with Iran and their impact on Israel, the U.S., China, Russia, global supply chains, and more, Syracuse University faculty experts are available for interviews this week. Below, you’ll find a list of experts along…

Subscribe to SU Today

If you need help with your subscription, contact sunews@syr.edu.

Connect With Us

  • Facebook
  • @SyracuseUNews
  • Youtube
  • Facebook
  • Instagram
  • Youtube
  • LinkedIn
  • @SyracuseU
  • @SyracuseUNews
  • Social Media Directory
  • Accessibility
  • Privacy
  • Campus Status
  • Syracuse.edu
© 2025 Syracuse University News. All Rights Reserved.