Has TikTok Reached Its Peak? Syracuse Professor Weighs In

Jennifer Grygiel, assistant professor of communications in the Newhouse School, was quoted in the Fast Company story “TikTok hits the big time: The MLA Handbook has decided how to cite it in academic” as well as an article for the E&E News Climatewire.

Grygiel talked about the popularity of the TikTok app, saying, “It’s a nod to the attention TikTok has generated. It’s an established platform that’s being studied now by scholars, and scholars have had various citation methods developed, so other scholars can not just read the paper, but find the content. That’s increasingly complicated in this digital time, because there’s so much more content out there. TikTok has reached a certain threshold of interest.”