Entertainment Attractions Could Save Struggling Shopping Malls

Ray Wimer, professor of retail practice in the Whitman School, was quoted in the Syracuse.com story, “8 ways Destiny USA might bounce back: Can laser mazes, musicals and doctors save a struggling mall?” Wimer remarked, “Entertainment attractions have a big advantage for malls. They must be experienced in person, so they don’t compete with online retailers. And, unlike a warehouse or distribution center, they complement traditional retail tenants, who benefit from its spillover effect.”